Data Analytics & Insight

“If it can’t be measured, it can’t be improved.”

Pursuit makes this possible through our operating engine Fulcrum.

Over 3.5 billion data points are analysed and monitored to create data-driven, 

AI-powered project strategies which optimise efficiency, productivity and stimulate engagement within any target demographic.

Whether the objective of our clients is to improve Customer Experience, Retention or Loyalty, or increase new Customer Acquisitions, Fulcrum is the catalyst which ensures our omni-channel projects are most effectively and intelligently targeted to achieve exceptional outcomes.

• Know your Customer
• Propensity to Buy
• Account Based Marketing
• Data-driven Decisions
• Automation
• Digital Transformation